A ComScore report has further confirmed what we all suspected, that Google YouTube completely dominates the online video market.
The report covered September 2007, and looked at which sites people used to view videos on, as well as other ongoing trends in the Internet video market.
YouTube Completely Dominant
Google sites, which basically means YouTube, account for nearly 30% of videos viewed on the Internet. The next nearest competitors are Fox and Yahoo! with just over 4% each.
YouTube’s dominance can clearly be seen by looking at the statistics. Over 70 million people viewed more than 2.5 billion videos on the site, and that was just in September.
The full table can be viewed here.
Online Video Growing
Online video, as a whole, continues to grow in momentum, with 3 out of every 4 Internet users in America viewing at least one video over the course of the month.
Future ComScore tables could be slightly different however, as networks such as MTV rise up the rankings.
The company recently announced that every single full episode of South Park will be available to download online for free. With millions of fans around the world, that’s sure to see them break in to the top ten.
Conclusions
What’s clear from these results, apart from the fact that YouTube is kicking all comers where it hurts (in the traffic department), the online video market is looking healthier than ever.
With the television and film writers strike continuing, it’s likely that more and more people will be turning to the Internet for episodic and user generated entertainment.
