YouTube’s content creators are about to get an injection of cash, with a $5 million fund having been set aside for the best independent video makers.
Assuming the money is allocated and spent wisely then this could see some brilliant new video content created.
YouTube Content Creators
While the mainstay of YouTube’s output is, always has been, and likely always will be short user-generated content of random happenings such as animals doing funny things and people injuring themselves in a multitude of ways, there is also original content created specifically for the Google-owned site.
YouTube now boasts 10,000 partners, people or companies with a two-way relationship with the company meaning both profit from the output of the site.
And up to 100 of the independent filmmakers amongst these partners are about to get a financial boost designed to help them create better content.
YouTube Partner Grants
YouTube announced YouTube Partner Grants at the inaugural Vidcon, a gathering of the YouTube community with more than 1,000 people in attendance. This was accompanied by a YouTube Blog post.
YouTube Partner Grants is a $5 million fund which will be given to up to 100 of YouTube’s partners. The idea being to allow these content creators the best chance of creating the best content they possibly can.
Partners are being selected to take part in the endeavor, with each invited to submit a proposal for how they’ll spend the money.
George Strompolos, Partner Development Manager at YouTube, said:
“YouTube Partner Grants represents another step forward in the evolution of both video and YouTube. Our hope is that through these investments we’ll help nurture talent and bring more great videos to YouTube for all of you to enjoy.”
The ultimate aim for YouTube is to have better quality original content being uploaded to the site. This will in turn generate more page views and consequently more revenue for the site and the partners involved.
Conclusions
This seems a sound idea, with YouTube ploughing cash back into the partners it acknowledges as having ploughed time and effort into the site over the last five years.
I would also hope that the videos created on the back of this will encourage and inspire other budding content creators to have a go. Because they, after all, are the YouTube partners of tomorrow.
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