Just a few days ago, I posted an article discussing the problems Google are experiencing in making YouTube the money-making machine it should be. It is making profit, but not to the levels it really should be.
Though traffic is incredibly high, and page views on YouTube are much healthier than any other video sites, Google is only predicted to make $200 million this year.
Head Of Monetization Quit
Now, it has been announced that YouTube head of monetization Shashi Seth has left the company, and now become the chief revenue officer of Cooliris, a browser toolmaking start-up.
He was appointed to the role in January 2007, but has now stepped down from what must be a thankless task. He is just the latest in a long line of Google executives to have moved on. He told Gigaom:
“I think part of being a Googler is that you like smaller environments, and I think Google got a little big for me,”
Where Is The Profit?
Google CEO has spoken publicly about his hopes for YouTube to become a more profitable business in the past, but it seems that despite many efforts, there is still a long way to go.
YouTube is by far the biggest trafficked video site on the Internet, and one of the most popular websites to boot. What will it take to actually make it one of the most profitable?
