On the digital media website Contentinople
yesterday, Frank Smith
talked about a comment that Philip Inghelbrecht of video
sharing site YouTube
made during a Digital Hollywood
Media Summit
in New York.
Inghelbrecht remarked that 10 hours of fresh content is
uploaded to
YouTube every minute… which is quite plainly amazing.
Frank’s post also went on to talk about the
strain the volume of new media content is putting on storage, exceeding
current capabilities, with an estimated 281 billion Gbytes uploaded in
2007 based on an IDC study sponsored
by EMC Corp.
Underscoring The Problem
This really underscores what we’ve talked about on
this blog
before, and what we’ve been hearing from content providers,
UGC sites
and syndicators.
As video libraries continue to grow, operators are
faced with hardware, storage and energy costs associated with keeping
up with Web 2.0 consumer behavior and appetite for rich media content
on multiple screens.
So as more file space and computing resources are
consumed in duplicating content over and over again to support viewers
demand for video in a variety of formats, how do you find what
you’re
looking for amongst all the clutter?
The Benefits On On Demand Video Transcoding
In addition to reducing the strain on storage capacity, On-Demand
Transcoding
minimizes the search problem through drastically optimized storage
infrastructure.
By transcoding video files on demand, there are
significantly fewer files to have to search, which creates an easier
and more efficient search effort.
With 281B GB uploaded last year and
growing, this problem is more than a little real.
Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.
