Who needs boring football when the adverts shown during gaps in play are so much more interesting? OK, so not everyone thinks like that, but a fair proportion do. And those people will love YouTube’s new contest, which is ultimately designed to promote online video advertising.
Super Bowl Commercials 2011
The commercials which run in the advertising breaks during the Super Bowl are now just as big a part of the tradition as the actual game is. In fact, many people are more interested in the ads than they are in the actual sporting event that surrounds them.
2011 is no exception, with some amazing ads running alongside Super Bowl XLV. Thankfully it isn’t just on TV during the game that you can see these ads, with most of the brands involved seeking to make use of new media as well.
The Super Bowl commercials for 2011 are on YouTube, and the Google-owned video site is running its annual Ad Blitz contest for the fourth year in a row.
YouTube Super Bowl XLV Ad Blitz
The YouTube Ad Blitz sees all (except the companies not taking part) the Super Bowl commercials lumped in together for Web users to watch after they have aired on television. YouTube users are then able to vote for the ad they enjoyed most and the winner gets a free banner display for a whole day on the site.
You may ask what YouTube gets out of this. As ReelSEO explains, YouTube is trying to entice the advertisers who spend a fortune on a 30-second ad to be aired during the Super Bowl to extend their campaigns using YouTube. After all, advertising on YouTube costs a fraction of the price.
In effect, everyone is a winner from YouTube’s Super Bowl Ad Blitz; the people who want to watch, the companies producing the ads, and YouTube itself.
Conclusions
The YouTube Ad Blitz channel is already live, and the Super Bowl commercials 2011 will be live on the site immediately after they air during the game. My guess is they’ll be more interesting to watch than the football this year.
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