Video has become an all important part of breaking news
coverage, with online readers almost expecting some sort of visual
accompaniment to bolster their experience.
In
today’s news environment there is a healthy competition
between online
media outlets to be the first to provide breaking news coverage with
the supporting visual aids that consumers have come to expect.
Out Of Date Transcoding Technologies
However,
using today’s legacy transcoding technologies, video updates
are
cumbersome, since they have to be pre-transcoded and stored in
to the
appropriate file format for the site’s unique requirements.
This
becomes a barrier for providing timely, updated video news coverage.
Transcoding On Demand
However,
by transcoding video on demand, as a consumer requests it, online media
sites can create a distinct competitive advantage.
They
can lower the physical barriers restricting content from being viewed
on multiple viewing mediums, making the same video available to their
mobile audience as their PC viewers.
And, they can be the
first among their competition to provide video coverage of the latest
weather event, celebrity “faux pas”, play of the
day, or other breaking
news.
Video Discussion Of Media Transcoding Solutions
Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.
