Video on the Internet has grown at such an explosive rate that
the phenomenon has put an increasing strain on servers, and with it the
need for extra storage space.
With video iPods, PSPs, iPhones and many other mobile devices
offering video playback, it has become necessary to offer videos in
multiple different formats which takes up more space and eats up more
bandwidth requirements.
To provide a solution for this growing dilemma, RipCode
has been hard at work for the past 18 months developing an
appliance-based video transcoding solution that works on-demand and
on-the-fly.
Today, RipCode is launching
its service and V4 device and it has announced that MySpace is on-board
for testing.
Ripcode V4
The RipCode
V4
is a real-time video transcoding appliance that, unlike many other
encoding solutions, is “built around arrays of best-in-class DSP-based
processors,” which allows it to process multiple transcode paths at the
same time.
This translates to a significantly quicker transcode
process. RipCode states that one V4 unit can replace between 10 and 20
general process servers, which are used by most encoding solutions.
Currently, most video content is transcoded into multiple
formats in
advance, with each different version being stored on a server for
consumers to pick their desired format.
With RipCode, this is
unncessary. Only one format needs to be uploaded, and when a user
clicks to view a video, the V4 works behind the scenes to determine
what type of device is being used and to encode the video on-the-fly.
This saves time and server space.
MySpaceTV On Board
RipCode also announced today
that MySpaceTV
is its first major partner and has completed a successful trial of the
RipCode V4 appliance.
“MySpace is committed to meeting our members demand
for integrating
video and other new media to further enhance and personalize their
social networking experience,” said Jeff Berman, General
Manager of
MySpaceTV. “RipCode’s appliance-based transcoding
solution allows us to
meet this need.”
With a growing audience of online video viewers using a
growing
array of devices to access content, RipCode has quite a promising
future.
With all of the money and resources that the MySpace
team is bound to save from this solution, I am sure that it will not be
too long before we begin to hear about other video sites joining up
too. YouTube, Veoh, Revver…
are you listening?
Michael Garrett is a contributing author discussing the social networking world, his work can be found on Profy.com
