Screenflow is by far my favourite screencasting tool, of which
you can read my gushing review in this post. But like every application
or piece of software known to man, it can sometimes go wrong.
Twittered
Yesterday I was whining on Twitter about
how I’d had the tiniest little problem with my Screenflow.
In short, I’d had a couple of shots where a tiny
pixel had
attached
itself to a particular type of cursor. The type of thing that you would
never even notice if the footage weren’t super-magnified. Not
a biggy.
Within a few minutes, Vara had picked up on my tweet, replied
to me
and asked if I’d like to submit a support email. Which was
awesome – I
see Twitter used and abused in a lot of ways, and it’s great
to see it
being used so pro-actively by a developer to monitor and respond to
feedback.
Fixed Within The Hour
That would have been cool enough, but what
followed was pretty much mind-blowing.
Within another hour I had a copy of the problem file sent over
to
Vara for them to check out, and maybe an hour or less later than that
I’d been given a link to a new, as-of-yet-unreleased build of
the
software. Problem fixed.
This is a company that is
consistently listening to feedback,
creating updates that really do add additional features (rather than
just bug fixes), and evidently care about their commitment to
“making ScreenFlow the best
screencasting solution out there,” as Brian from
Vara put it.
Customer Feedback
They’re doing an incredible job of it, and
I’m excited to see what’s coming next.
The last update, from 1.0 to 1.1 threw in some
incredibly useful
new features based on feedback from users, and this thing just keeps
getting better.
In short if
you want some ideas about how to improve your web based business, take
a leaf from Vara’s book.
Disclaimer
NB –
I’m not affiliated with Vara in any way, neither are any of
the above
links affiliate links or suchlike. Just want to spread the word on a
company that is passionate about what they do, and making an app that
kicks ass on so many levels.
Originally written by Michael Pick, a professional screencaster, web video maker and blogger. Some Rights Reserved.
