When a video has been uploaded to mutliple video sharing sites it can be a daunting task to measure its success, but the fellows over at TubeMogul aim to change all that with the aid of their clever web-based tools.
As the world’s first online video analytics and distribution company, TubeMogul serves both large scale and independent firms with information about the performance of their online videos. Over to TubeMogul:
“TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.”
The likes of film studios, politicians, content producers and consumer product organisations are all already utilising TubeMogal’s services, which also include easy-to-create charts, aggregated video analytics and streamlined data exportation.
Multiple Uploads
As part of its growth, TubeMogul’s latest tool, launched today, is what it calls Load & Track – a service that allows video publishers, advertisers and marketers to upload their content to seven of the web’s top video sharing sites all at once. The aim is one of efficiency and to optimise the performance of any given business’ market strategy.
“There is a rapidly growing need for independent, aggregated viewership metrics, and an equally growing need for multi-site distribution tools,” said Brett Wilson, TubeMogul’s co-founder and CEO. “We’ve answer both with a single free service called Load & Track.”
Video Sharing Sites That TubeMogul Uploads To:
- Google Video
- Metacafe
- MySpace
- Revver
- Yahoo!
- AOL Uncut Video
- YouTube
The Best Things in Life Are Free
In all, TubeMogul hopes to provide users with a better understanding of their customers; allow them to spot trends in the market; assess their online video strategies; increase their potential reach, all whilst saving time (and money, we presume) in the process.
And do you know what’s best of all? It’s all provided free of charge – for nothing, zero, zilch in what appears to be a simple-to-use, yet powerful and effective tool for both the minnows (individual video producers) and behemoths (large, corportate companies) of the video distribution industry.
