Kingston, manufacturer of USB drives and SD cards, has teamed up with Paramount to release Transformers:Revenge of the Fallen directly to USB. For $30, you can purchase the Transformers sequel on a 4 GB USB drive.
Movies on USB?
While the idea of offering films via USB is an interesting one, I have to wonder about the $30 price for a film that, at only 4 GB, isn’t going to be of the visual and audio quality of blueray. $30 is more than the film would cost on blueray or digital format, so I’m wondering if this idea will take off.
From what I’ve read from Kingston, this could very well be an ongoing trend. According to Rick Webb, vice president, consumer markets group:
“Kingston is very excited to join forces with Paramount Digital Entertainment on this venture as they are one of the most innovative and forward thinking studios for digital distribution. PDE adds great value to our memory products. We look forward to working with them to bundle additional Paramount content on our full line of USB drives and Flash memory cards.”
It’s completely possible this idea could take off and be something readily available at the local store. I image there would be a convenience to marketing a product that could easily be stocked in the checkout lane as a convenient “last minute” item. But for something like this to ever work, the price is going to have to drop lower than $30.
Transformers via USB
I think there’s a novelty to being able to purchase this via a USB format, and Transformers is a cool film to start this trend with, but all the same time, are people going to wind up with collections of films on USB flash drives, and fill cabinets with these things?
Another thought is, what if you watch the film and really hate it (perish the thought that there are people out there who don’t like Michael Bay films) and after watching this and decide to wipe the film and just use the flash memory for something else (4 Gig is a decent amount of storage.) Are you even able to do this?
What People Are Saying About the Transformers Film on USB
Much of what I’ve read about this from forums such as the one at HighDefDigest seem to universally dismiss this as a bad idea and a poor investment of money.
Feedback at Techspot seemed mostly negative as well, some identifying this is a clever concept but ultimately not worth the price. I’d tend to agree: it’s a cool idea, and the portability factor is a big plus, but the cost needs to drop for something like this to ever take off.
Transformers: Revenge of the Fallen on USB – Prices, Deals and Discounts
Transformers USB Stick On Amazon: Available to buy at AmazonTransformers DVD, Blu-ray etc. On eBay:
[phpbay]transformers revenge of the fallen, 2, “”, “”[/phpbay]
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