While watching individual TV channels on different websites you were probably not aware that some of them will have been powered by thePlatform.
ThePlatform has been powering a variety of online video destinations including ABC News, A&E, Amp’d Mobile, CNBC, College Sports TV, Court TV, Comcast, E!, Hearst, Microsoft, the Oxygen Network, PRIMEDIA, Scripps, Sony/BMG Music, Ruckus, Vongo, Telstra, Verizon Wireless, and G4.
The features that really separates thePlatform from other video platforms like Brightcove is its ability to customize.
New product mpsPresent
Recognizing the need for video providers to customize their video players thePlatform has launched its latest product mpsPresent which allows companies to easily brand and customize their video player for online viewers.
This extends much further than just adding a log and changing a few colors and involves the ability to add and customize a variety of features and the ability to create their own branded desktop software.
mpsPresent features include:
- Player Designer — Video producers and editors can add branding, pick the layout and color scheme and integrate their own media content catalog into their video players. thePlatform hosts these players, so incorporation into the customer’s web site or affiliate partner sites is easy.
- Player Development Kit — Flash developers can quickly customize everything about the player, including building their own player controls.Media Manager — Companies can create a branded, local video player for scheduling, purchasing, downloading and offline playback of music and premium content.
- Feeds Service — Content companies can quickly fulfill requests for dynamic media catalogs and play requests within their broadband video channels. The Feeds Service also allows thePlatform’s technology partners to serve other segments of the market.
