Pay-Per-View is an idea which has been adopted by many traditional television companies, with satellite and cable providers, and certain networks offering many high-profiles events for a one-off payment.
However, the idea is new to live online streaming companies, with Stickam the first to go down this route with a new service its calling PayPerLive.
PayPerLive
The service began this week, and will eventually offer users the chance to charge for events broadcast on the Stickam platform. For now, it is in beta testing, with just ten trusted users trialling the offering.
Once live, users will be able to schedule an event for the future, and then sell tickets for it to individual punters. Stickam will take a share of the revenue generated, with the starting rate set at 25%.
A Viable Business Model
This is a great concept, with educational courses, business seminars, and live music and comedy shows potentially being made available on Stickam for a price.
One thing not allowed on the site is any adult content, and an do-it-yourself sex shows will be banned from operating. Sex shows are very lucrative in the world of live streaming, but obviously aren’t who Stickam are targeting.
Live streaming video companies such as Stickam, as well as Justin.tv and UStream, are still looking for a viable, and sustainable business model. It’s possible that this could be one successful element of that much-needed revenue model.
