What makes someone a YouTube star? What makes one video go viral while countless others remain stranded with barely any views? Certainly not talent, that’s for sure. Just ask Rebecca Black, who is back again with a follow-up to Friday.
Friday Phenomenon
Believe it or not it was only back in March that one Rebecca Black came from nowhere to have the biggest hit of the year with Friday, a song and video produced for her by a vanity record label called Ark Music Factory.
Friday is crap, whatever way you look it is. Horrible lyrics sung horribly over a horrible tune by a horrible teenager with no talent to speak of. But none of this mattered, because Friday became a phenomenon on YouTube and soon spread to the mainstream. Rebecca Black was suddenly a celebrity.
With fame comes a chance to make money, and that soon led to a spat between Black (or at least her representatives) and Ark, which led to Friday being removed from YouTube temporarily. But it was soon back, and now so is Black herself.
Hate Equals Great
If you were hoping you’d seen the last of Rebecca Black then you were sorely mistaken. She’s back with a new single titled My Moment, which drops the novelty of Friday but also, unfortunately, the catchiness.
My Moment directly references Black’s rise to fame and the hate she received as a result of being a nobody who became somebody literally overnight. And who can really blame Black for going on the attack against her many critics. Especially as she’s still just 14-years-old.
At the time of writing My Moment has 157,000 Likes and 286,000 Dislikes on YouTube. But it also has almost 9 million views. And that is the only statistic that really matters.
Conclusions
Rebecca Black got lucky, but she’s now using the fame she gained to build a career that could last a few years. It’s already lasted more than the typical five minutes. Rebecca Black – so bad she’s good? Possibly. Certainly so bad she’s famous.
Related Ad
Buy ‘My Moment’ by Rebecca Black [MP3] on Amazon
