Nokia has announced the addition of Sony Pictures and CNN to its
growing list of media and video partners.
Nokia are clearly attempting to make itself THE presence in
the mobile media world by steadily increasing it’s on-the-go
entertainment options and provisions and giving consumers that one
thing they value above all else; choice.
Both new partners join the big name providers YouTube and
Reuters as
contracted suppliers of videos to the mobile phone company’s
list of media-friendly devices, known as the N Series line.
As the terms mobile and media become increasingly synonymous
as the
world technology progresses, content partnerships both big and small
will decide which companies get ahead, which get way ahead, and which
companies simply don’t budge at all.
Nokia – Assured A Bright Future
Nokia, with global news
providers
like Reuters and CNN,
has ensured
itself a bright future as far as up-to-date news coverage is concerned,
and with a partnership with YouTube in its arsenal, as well as
Sony Pictures,
the path the company ventures on promises to be a solid one well into
the future.
Nokia’s first-announced video content
suppliers, YouTube and
Reuters, are presumably more “critical” to the
success of the Finnish
company’s mobile multimedia plans – the
suppliers’ plans as well,
considering Nokia’s strong dominance in the mobile market
worldwide.
But the addition of both CNN and Sony to the roster only
strengthens its
hand. If nothing else, consumer choice will grow, and with other
players in the mobile industry sensing a real need to compete at
present, competition is slated to expand across hardware, software, and
media industries fairly quickly.
This will be a big change as until this point things in the
mobile realm have been relatively slow-going and uneventful.
Conclusions
It’ll be interesting to see how other media houses,
mobile phone
manufacturers, and software developers will act in the coming months.
The demand for more media in more places needs to be met with action.
Nokia and its collaborators clearly see that need. How quickly
Motorola
and the rest present their intentions will show whether Nokia will
retain its lead or whether we’ll see a big shift come 2008.
Paul Glazowski is a contributing author discussing the social networking world, his work can be found on Profy.com
