Last night saw NY Video 2.0 meeting in the plush
surroundings of the Roosevelt Hotel’s
Grand
Ballroom.
Unusual for such an occasion, but thanks to the courtesy from
another trade show that was using the space and
gave it to our group.
There were some obvious technical problems which were
expected, and some that weren’t, including an out of control SMS
projected board of
“board participants” who started texting all sorts of crazy
notes
during the presentations. You had to feel bad for the presenters.
The line-up last night included the following companies, which
each had about five minutes to give their pitch.
Presentation Line Up
1. Origin Digital – Curt Kendall, VP Product Dev
2. Redlasso – Hanan Gelbendorf, VP Products
3. Aditall – Rodger Wells, SVP Sales & BD
4. SportsBone.tv – Tony Delbusso, Founder & CEO
5. ModMyLife.com – Martin Codyre, Co-Founder
Origin Digital
1. Origin Digital – Curt Kendall, VP
Product Dev
An interesting set of tools for producing and delivery mixed
content
the technology was overshadowed by a less then stellar presentation,
which also coincided with people sending funny..and yes distruptive SMS
messages to the large screen, such as;
– “MTV sucks, This guy’s next job…motivational speaker,.
give me a job, and of course hot girls”.
Red Lasso
2. Redlasso – Hanan Gelbendorf, VP
Products
The business model seemed rather familiar as Find
Internet TV
was deployed earlier this year with a robust aggregation engine.
Redlasso believes ad sales will drive the company to profitability. If
they plan to use video ads, the market is flat… sites are
chasing a
lack of inventory.
Aditall
3. Aditall
– Rodger Wells, SVP Sales & BD
Stock video footage you can clip. Mix and then purchase for
your own
online campaign. Interesting use of the technology and perhaps a way
content creators could generate sushi money however, have been involved
with stock photography many years ago it is a difficult
proposition.
On
the content side, you have to have a lot of footage or just that right
piece someone is looking for and there is a lot of competition. On the
other side, having video ads on your site does not mean your campaign
is going to be more successful…but I am interested to see
where they
take this.
Sports Bone
4. SportsBone.tv – Tony Delbusso,
Founder & CEO
Call this Uncle Floyd meets sports jocks with bobble heads. A
bunch of
college friends produce a show without the aid of NFL footage and get
creative.
There was no indication of their audience size however;
it’s
pretty well known (as stated last night) that unless you are streaming
in the hundreds of thousands per months you are not going to get
sufficient cpm to generate revenue.
Mod My Life
5. ModMyLife.com
– Martin Codyre, Co-Founder
The most interesting presentation technology of the evening, and a start up that we have featured in depth already here on Web TV Wire.
Reality TV
meets live user driven story lines. Volunteers, typically actors,
according to the presenters, go out into the night with an EVDO enabled
live video feed to the site (quality is what you would expect) and are
driven to complete tasks set out by the online audience.
There is currently no business model and the site if it
generated
revenues would be open to copyright infringement, as people on the
street become unwitting participants in their mod play.
On the other
hand, there could be interesting applications for advertisers
conducting live focus groups as well as other possibilities.
NY Video 2.0 is the creating of Yaron Samid, Co-Founder and
CMO of
Pando Networks. Many thanks to him for the time and energy he has put
into growing this silicon valley group.
[Content in whole or part adapted from IPTVe and is licensed under Creative Commons, no addition derivative works may be copied from this article without prior permission from IPTVe and Web TV Wire]
