Netflix is set to continue its slow but sure expansion into international territories with a push into the Nordic countries of Denmark, Norway, Sweden, and Finland before the end of 2012. The finer details are sketchy, but the company’s intentions are as clear as day.
Netflix’ International Expansion
Netflix is a very American company, starting out in the U.S. and building a huge userbase of people eager to pay a few dollars each month to receive a smörgåsbord of television and movie offerings.
Despite some missteps along the way, Netflix is still doing well. And at the end of 2010 it expanded across the border into Canada with an offering that got a mixed reception.
In 2011 it expanded down into Latin America, and then at the beginning of 2012 it took a giant leap across the pond to launch in the U.K. and Ireland.
So, where to next?
Nordic Netflix Next
The Nordic countries are next on the agenda, with Netflix announcing in a blog post last week that it will be launching its streaming service in Denmark, Norway, Sweden, and Finland before 2012 draws to a close.
Actual details related to the precise timing, pricing, devices that will be supported, or the content being offered, are forthcoming, but they have all been promised closer to launch.
In the meantime interested Nordic residents are invited to sign up at Netflix.com to be notified by email when the service becomes available.
Conclusions
Scandinavian and Nordic countries have embraced streaming services like no other, with Spotify being the flag-bearer. So it would seem a natural next destination for Netflix to head in the near future. And where to next?
If the pattern continues on as it has been established up to now then mainland Europe throughout 2013 would seem an obvious guess. A global presence is then not far from becoming reality.
