Movieclips was good, now it’s great. And the fact that its range of movie clips (as the name implies) will now be seen on YouTube means it’s about to go mainstream in a big way.
Movieclips
I first covered Movieclips almost two years ago when it first launched in the U.S. with a healthy 12,000 clips. There were a few issues, such as a clunky user interface and slow loading-times, but ultimately the site showed a lot of promise.
Much has happened since then. First off, the number of clips has risen to 20,000. The site has also been improved beyond reproach and the ways and means of searching for the clip you want to see via the added meta-data have been expanded.
Unfortunately Disney is still not on board, which means Movieclips is still missing content from one of the major studios. Still, six out of seven isn’t bad. There’s also the little matter of a new round of funding worth $7 million and some even bigger news…
Movieclips On YouTube
Movieclips has landed a partnership deal with YouTube which brings its content to the Google-owned site. The hope is to provide for movies what Vevo does for music videos and Machinima does for gaming videos.
Movieclips now has an official page on YouTube and also features on the site’s Movies page. The clips are seen as an enticement to people to rent full films. Kind of like a try before you buy deal.
Movieclips has plans to expand from this point forward, both in terms of the number of clips available, and the range of content. We’re talking trailers, interviews with movie stars, and behind-the-scenes footage being added for good measure.
Conclusions
This deal is good for all parties. Movieclips gets exposure most companies would kill for, YouTube gets a premium new content-provider, and the movie studios get to control the clips being uploaded on the Web. And all three make money from sharing the revenue from adverts.
Oh, and we, as movie lovers, get to see high quality clips of the most memorable scenes from our favorite films for free. What’s not to love?
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