Seth MacFarlane’s Cavalcade of Cartoon Comedy, an original series aimed to draw revenue for Google, was announced back in June. And it’s about to start.
No official start date for the Web video series from the creator of Family Guy was known in June when we previewed the series and discussed its innovative distribution model.
NewTeeVee now reports that the series is set to launch on September 10th. In advance of the launch, Burger King has set up a new YouTube channel, and has a trailer for the Cavalcade online.
Cavalcade Preview Trailer
In June, we revealed how MacFarlane was being paid a substantial amount of money by Google to create the Cavalcade, which will be distributed through the Google Content Network.
50 Episode Series
In essence, the original series will consist of 50 two-minute episodes, which will be distributed around the Internet by Google to sites affiliated or connected to MacFarlane and Family Guy.
Google will then draw revenue from the AdSense adverts connected to the show by way of pre-rolls or banners sitting underneath the video.
As well as on various sites around the Internet, and on Burger King’s YouTube channel, the Cavalcade will be available to watch on SethComedy.com.
Conclusions
It will be interesting to see how many people actively watch the episodes in the Cavalcade, and which website they choose to view them on. But even more interesting than that will be seeing how much revenue Google generates from it.
If original Web programming from household names such as MacFarlane are going to gain any traction, they need to be profitable for the people commissioning them. If the Cavalcade Of Cartoon Comedy can’t make any money, then nothing will.
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