The business of online television and video is growing at a
incredibly fast rate, and as well as user created and free
content, revenue based video models are also building up.
Whether it’s the YouTube AdSense revenue sharing scheme, or
Yahoo’s recent acquisition of Maven Networks, it’s clear that companies
are realising the importance of creating revenue from video.
Video Revenue Growing
Research by the Yankee Group suggests that revenue attributed
to downloads
and in-streaming advertising is forecasted to grow significantly over
the
next five years.
By 2011, in-stream advertising revenue is expected to
reach $3.89 billion dollars and revenue for downloads will contribute
$850 million.
In this week’s video blog, we discuss the role
On-Demand
Transcoding will play monetizing video content – especially for mobile
video.
Transcoding For Monetizing Video Content
Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.
