Google does love getting it’s hands dirty with anything video at the moment. After announcing a bold move into TV ads last month Google is now moving ahead.
Google has signed up E*Trade, Intel and 1-800 Flowers, among others, as the first to use the Google TV Ad system which is being trialed with EchoStar’s DISH network.
Advertisers can bid on cost per 1000 impressions ad views, and can also select their ad to be shown during a certain time of the day or to certain demographics.
[Via BrandWeek]
