Fox Entertainment Group has announced a partnership with Brightcove to launch internet video channels of all Fox broadcast and cable content, including FX Network, Speed and Fox Broadcasting.
This deal is interesting because it allows syndication of Fox content throughout the internet using embedded video. Fox will handle advertising for all content displayed in the Brightcove player. Fox Entertainment Group’s content will extend beyond just Fox’s websites.
Brightcove has existing agreements with major players like CBS, MTV Networks, and Discovery, although none have been exclusive. This new deal is for Fox’s exclusive online partnership. You won’t be seeing Fox content on YouTube anytime soon.
Content is king for internet video. This is a major deal for Brightcove, which is aiming to ink similar exclusive partnerships with other major networks and companies.
