FORA.tv is a video sharing site which describes itself as YouTube for thinkers. The San Francisco start-up company concentrates on intellectual content.
This content varies from politics, science, culture and business, but it all has a heavy bias towards intelligent, and cogent debate, rather than the more fun and frivolous content you may find at other video sharing sites such as YouTube.
New Venture Funding
The site also organizes videos from think-tanks and symposiums at universities and other highbrow organisations. And now, despite being a very young company, it has secured $4 million in venture funding.
According to Beet.tv, the funding has come from William Randolph Hearst III, Adobe Ventures and number of other investors. Private investor Randolph Hearst III said:
“FORA’s financing is a vote of confidence for the company. It will make it possible to aggregate much more public commentary from all points of the spectrum.”
“FORA’s new 2.0 release software adds features that let sponsors add their own searchable content to the video archive. It’s very cool.”
Used To Increase Traffic
The site has recently undergone a much needed redesign, and the new funding is expected to finance ways to increase content and improve audience numbers.
Audience numbers have so far been low, but what audience it does have tend to be educated, and more importantly, highly influential. This almost guarantees the site and company will be around for the foreseeable future.
