How much do you know about video marketing? The chances are very little, unless it’s your business to know. Which is where EyeView comes in. And the company has created a quiz which both tests and educates on the subject.
EyeView
The Web offers a whole new platform for advertisers to sell their wares. But as with every other medium, there are ways of increasing the success of campaigns.
EyeView offers video solutions for advertisers, having spent the last three years working for and with big names such as Google, YouTube, Yahoo!, HP, and eBay.
EyeView wants to know how much you know about works and what doesn’t in the realm of video advertising, and has created a Video Marketing Quiz which everyone can take.
Video Marketing Quiz
EyeView’s 2010 Video Marketing Quiz contains eight questions pertaining to the way video advertising can be used on the Web.
The questions cover the following elements, as well as many more:
- Whether auto-playing a video advert is more effective than letting the viewer decide when to start the promo.
- Whether video adverts are more effective than static banner ads.
- Whether the gender of the video voiceover person affects engagement.
- Whether the way the video advert is presented really affects click-through rates.
- Whether a lengthy video – more than two minutes – is a big no-no.
I took the quiz myself and only scored four out of a possible eight points. Mainly because as a consumer rather than marketer myself, I answered intuitively, and not all the answers proved to be so.
Conclusions
EyeView’s Video Marketing Quiz offers an intriguing glimpse at a world which most consumers and Web users will know little about. Which is why companies such as EyeView exist in the first place: to help companies and brands maximize their use of video advertising.
