The uptake of online video by the advertising industry is a pretty logical progression. A picture as they say is worth a thousand words, so god only knows how many words a video is worth; come to think of it what is a single word’s economic worth in advertising dollars? I’m digressing here…
Up until now, VeryFunnyAds has enjoyed virtually no competition for its ad centred YouTube clone. It seems however, as we have reported before, that come 2008 a new kid on the block called Didja will be looking to claim some of the 63 million views that VeryFunnyAds clocked up over the last year.
Cottoning on to the fact that 63 million hits on a site that doesn’t allow external embeds isn’t exactly diminutive, Didja will be looking to take a bite out of VeryFunnyAds’s current lion’s share of traffic by offering virtually the same service except with some NBC Universal muscle.
The New York Times now has a preview of how the site will look (see image above) and it really is looking very classy indeed.
First of all people hate adverts and try to avoid them and now there are sites dedicated to them that people are visiting by the million. I don’t know… It’s a funny old world.
Business Model
I’m not entirely sure how this site is planning to make money. Would it charge advertisers to put their videos on the site or would it be free and charge advertisers to have their video ads featured?
Or will Didja go down the road of just having a passive advertising income like YouTube with banner and other paid adverts on the website.
I can’t imagine Didja adding pre/post-roll or overlay adverts to the videos. An advert within an advert – now that’s just crazy!
[Via The New York Times]
