Cyprus, an island country in the Mediterranean, has launched a dedicated website focusing on promoting the country through online video.
The Cyprus government has unveiled cyprusonfilm.com, a site featuring videos in several languages which highlight the country’s attractions, history and way of life.
It’s another avenue for the already popular island country to drive tourism dollars to its fine shores.
A government spokesperson has suggested that in the future the site may hold televised interviews with the country’s President.
Innovative but Simple
Cyprus on Film is presented in a simple and easy to navigate interface. The videos are of an average quality when watching in full screen, but they are certainly watchable.
Personally, I think the Cypriots have under-done the tourism aspect of the site. Currently it’s more educational than anything – if the aim is to attract the attention of people abroad, as the Cyprus Government have stated, the site should feature accommodation, activities and so on. The existing content could easily be wrapped around these types of features.
Tourism & Online Video Potential
Tourism and online video is an area with massive potential. If I was taking a holiday to Europe I’d love to be able to check out online videos for potential destinations, with user contributed videos commenting about the destination, reviews of hotels etc.
Travelistic has gone part way into doing that by allowing users to upload videos of various holiday destinations and it works well. The site appears to be doing extremely well.
