BudTV has got a reprieve, and I must admit that on first
reading about it being saved from the ashes, and having its lease
extended to next year, my first response was: Why?
The site, an attempt to create a Funny or Die-style
comedy video destination, was so painfully lame — despite the
estimated
$20-million that went into setting it up and getting various artists to
create content for it.
For this reason, I thought it would be better to euthanize
it, and put it out of its (and our) misery.
That was my first reaction. But Chris Albrecht at NewTeeVee
has managed
to convince me
that BudTV should live on to fight another day.
Why It Should Stick Around
He makes a number of
points, including the fact that Bud has spent a bunch of money on the
site, and should give it a little longer to find its feet.
He also
notes that people criticize large companies for not experimenting
enough, taking risks, etc., and that we should cut BudTV some slack.
Good points, Chris. I’m going to give BudTV another
chance. But at this point, they still mostly suck.
Written by Mathew Ingram, a technology journalist. Catch his views on the intersection between media and the web at MathewIngram.com. This post is licensed under the Creative Commons.