Since it’s limited launch last year, and then it’s full public launch over Christmas, the BBC iPlayer has proved massively popular, dragging thousands of UK viewers over to Web TV.
The service has since been added to the Apple iPlayer, and Nintendo Wii, proving the BBC’s commitment to the cause. And now it has added old TV to it’s distribution line-up.
Virgin Media Join The Fray
The BBC iPlayer will now be available on Virgin Media, the biggest cable television provider in the UK, and rival of BSkyB, whose chairman James Murdoch criticised the service just last week.
Virgin Media’s customers will now be able to access the last seven days of BBC programming, which adds up to about 350 hours of content each and every week.
Video On Demand
The Independent reports Malcolm Wall, chief executive of content at Virgin Media, as saying:
“The enormous success of iPlayer online has demonstrated the desire that television viewers have for viewing quality programmes at a time that suits them, and now it’s available from the comfort of the living room.”
This is the latest step in making the BBC iPlayer more than an online only service, with the hope being that it will eventually become a core service on multiple platforms, ensuring the BBC are at the forefront of the new TV revolution.
