A slip up by Apple in the latest version of iTunes indicates a movie rental service on the horizon. Mac developer David Watanabe was quick to notice this Freudian Slip and uploaded a screenshot of an iTunes System Error which requests a refund for non-delivery of rental movies.
Other errors which point out to an Apple Movie Rental service include; accidental purchase, poor content quality, duplicate purchase, wrong version and bad metadata. As expected Apple for now is staying mum on the whole issue.
After the recent loss of NBC TV Show downloads to Amazon Unbox it will be interesting to see the impact iTunes rentals will have on the Unbox online video rental service. With iTunes being such a dominant leader in paid video downloads this can’t spell good times for Amazon Unbox, or for other competitors including Movielink and CinemaNow.
Cheaper iTunes TV Shows
In other Apple news, it has come to light that Apple has been pushing the owners of much of the content that appears on its iTunes service to allow the TV show price to be dropped to 99 cents per show.
That is definitely a different direction in pricing than NBC wanted to go!
[Via Flickr]
