Advertising and Internet TV

Advertising

How Google Can Turn YouTube In To Another AdSense Style Success… Possibly

YouTube is now starting to run embedded adverts in videos on the site, after the announcement a couple of weeks ago....
Russell Heimlich
3 min read

YouTube Promise InVideo Adverts Will Be Controlled By The Content Creators

You will have probably read or heard about last week’s YouTube announcement and official debut of embedded overlay advertisements. This advert...
Paul Glazowski
2 min read

Why YouTube Embedded Advertisements Will Fail | InVideo Ads Are Distracting

Earlier this week, Google announced the inevitable: the addition of embedded in video advertisements to YouTube.  Appropriately called InVideo ads, these...
Russell Heimlich
2 min read

YouTube Video Embedded Adverts Fight | Brightcove, AdBright & VideoEgg Claim They Did It First

Yesterday, Google YouTube officially debuted its new in-video ad delivery system. After weeks of experimentation, the first embedded video advertisements went...
Paul Glazowski
1 min read

YouTube Experiments With Embedded-In-Video Advertisements

YouTube are continuing to experiment with embedding advertisements in videos after beginning to test adverts back in May. The ads are...
Paul Glazowski
1 min read

Didja Sneak Preview | The Funny Adverts Video Portal Backed by NBC

The uptake of online video by the advertising industry is a pretty logical progression. A picture as they say is worth...
Fraser MacInnes
1 min read

Listasaurus Adds Video To Classified Ads

Online classified ad site Listasaurus has got the jump on its ubiquitous contemporaries (Craigslist and Gumtree in the US and the...
Fraser MacInnes
41 sec read

TV Advertising Business Dead | Google Recommends Internet Technology

Speaking at iTV Con on Tuesday, a trade conference dedicated to Internet television, Google’s Vicent Dureau told industry players and reporters...
Andrew Macarthy
56 sec read

LiveRail Advertising | The Future Of Online Video Advertising?

Advertising for online video sites is evolving at a pace to match the increase in popularity these sites are seeing. A...
Michael Pick
7 min read

Mercedes-Benz TV | A New Form of Brand Management or Just a Bad Idea?

DaimlerChrysler AG, the parent company of Mercedes-Benz, is launching a new type of video advertising website on July 12th, called Merceds-Benz...
Kevin Groppe
33 sec read

Joost Advertisers Want Copyright Assurances

Joost has reached advertising agreements with over 36 companies, with many insisting that they will only have advertisements placed next to...
Kevin Groppe
31 sec read

Google Video Adverts | Powering On With New Advertising Projects

I previously wrote a quick overview of Google’s video advertising endeavors back on April 1st. Now 2 months later Google is...
Chris Tew
45 sec read

Adjustables Announces Unique Broadband Video Advertising Platform

Adjustables.com has announced its new advertising platform for broadband videos which it states is an entirely new form of advertising. Adjustables...
Chris Tew
49 sec read

Are Paid Internet Video Downloads Doomed?

Forrester Research recently came out with a bold claim that paid internet video downloads have no future. The report claims that...
Chris Tew
1 min read

TheNewsRoom | Add Video News Feeds to Make Money on Your Website

Here is a new unique monetization model for your website which results in a win-win situation. It involves syndicating the latest...
Chris Tew
8 min read

Roo Secures $25 Million More Funding

Roo is an online video network that offers turnkey services to website publishers, content producers and advertisers to help them take...
Chris Tew
14 sec read

ScanScout Video Ad Broker Secures $7 Million

ScanScout is another video ad-broker start-up promising to deliver relevant in-context advertising for online video broadcasters. The company has just closed...
Chris Tew
10 sec read

MetaCafe to Launch Static Video Ads Similar to YouTube with Adap.tv

MetaCafe will be taking a similar approach to advertising as YouTube by inserting static text-based adverts within video clips on its...
Chris Tew
44 sec read

YouTube Adverts Already Here

YouTube has launched its video adverts a little earlier than anticipated. I was expecting a very short pre-roll advert and a...
Chris Tew
31 sec read

StreamCast Player | Most Elegant Web TV Flash Player I Have Seen

When you see Joost, a company with millions of dollars behind it, create an internet TV platform that, while looks pretty,...
Chris Tew
2 min read

Google cutting into the TV networks advertising cake?

YouTube recently announced it will adding video adverts to its online video portal. YouTube is owned by Google and Google is...
Chris Tew
28 sec read

YouTube Revenue Sharing | Leaving out the little guy?

We first got a sniff that YouTube was planning on sharing revenue with its video creators at the beginning of this...
Chris Tew
1 min read

YouTube has announced video ads for this summer

I often wondered how long it would go before YouTube would decide to bring video adverts into user-uploaded-video and now YouTube...
Chris Tew
46 sec read

Yume Networks | Customizable ads in video downloads

YuMe Networks Inc, a Redwood City-based web start-up, has stumbled upon the obvious idea of adding customizable adverts to video downloads....
Chris Tew
44 sec read

Google TV Ads

Google does love getting it’s hands dirty with anything video at the moment. After announcing a bold move into TV ads...
Chris Tew
19 sec read

Kids really do love their iPods

picture from gizmodo I was doing some consultation work the other week for an internet TV station which had me working...
Chris Tew
52 sec read

Did I touch a nerve with Google?

Did Google remove a page on my site because they didn’t like what I was saying? I recently wrote an article...
Chris Tew
1 min read

The winner of the network 2 contest:

The winner of the $50,000 Network2 video contest which I posted about the other week was announced last week (yeah I...
Chris Tew
12 sec read