Just two days ago, the makers of successful Web series KateModern confused everyone by cancelling the show at the height of its popularity.
It was announced that the final ever episode of the show will be broadcast on social network Bebo in June. This is despite the show achieving an average audience of 1.5 million viewers per episode.
Deal Between CBS and EQAL
However, with the announcement that the creators (Miles Beckett and Greg Goodfried) new company EQAL has done a deal with American TV network CBS, the decision becomes somewhat clearer.
The deal sees CBS get first rights to look at new shows from the company, which for now only equates to LonelyGirl15 and KateModern, but is sure to be more in the future.
Meanwhile, EQAL, which recently raised $5 million in funding, will help CBS bring its current and future programmes on to online and mobile platforms.
Mutually Beneficial
Not only will this mean the two owners of the company help with consulting, they will also write, produce and direct what are being termed “brand extensions”.
This should be a mutually beneficial deal for both sides, with EQAL getting its shows on to the mainstream, and CBS being able to better compete with NBC, which has become dominant using Hulu to it’s advantage.
