Google has officially launched the adsense video
adverts which we discussed a week or so ago here on WebTVWire.
To provide a better understanding of the technology and give
first time users some help in setting up, Google has also now added an
example and some informational videos on the AdSense blog.
Not too long ago, I discovered
that YouTube
had quietly added a new page explaining new video units with embedded
AdSense ads that bloggers and website owners could implement to earn
additional revenue.
At that time, however, there was no link for users to add this
feature to their account and there was no mention of it within the
pages at the AdSense
website.
Linked AdSense & YouTube Accounts
Before using video units, website owners must have an AdSense
account and a YouTube account, both of which must
be linked to work together. After that, users simply login to
the AdSense account, select AdSense Setup, then
choose video units as the product.
This process
then leads into the YouTube website, where customization of the video
unit can be completed.
This new feature for users of Google AdSense seems to build
upon the customizable video player launched
in July. Users have a choice between three different player sizes,
which include customizable layouts and color schemes.
The embedding process remains as simple as the copy-and-paste
method that has been in use with both AdSense and YouTube. “Simply
embed a snippet of code and have relevant YouTube partner content
streamed to your site.”
In addition to the small advertisement placed above the video
(known as companion ads)
in the new video units, there are also text overlay ads that shows
across the bottom 20% of the video and remain slightly transparent and
non-intrusive.
Adsense Video Options
With AdSense video units, there are three ways users can
choose video content, which includes:
- Selecting individual YouTube partners who have already
chosen to distribute their videos along with targeted ads, - Selecting specific content categories, topics and themes
which display relevant videos and ads on your site, and - Automatic targeting, which users can assist by providing
relevant keywords.
Furthermore, revenue earned from the two types of ads (companion
and overlay) can be paid on either a
cost-per-click or cost-per-thousand impression basis, as is explained
in the Video
Units Help Center.
Conclusions
Soon you will see these video units playing all over the web,
which
is almost certain given that AdSense is one of the most widely used
advertising programs on the web and YouTube is the undisputed king of
the ring as far as video is concerned.
Now, we just have to sit back
and wait to see how successful these AdSense-embedded video units are
for both publishers and advertisers.
Michael Garrett is a contributing author discussing the social networking world, his work can be found on Profy.com
